Today's typical household is more likely to have pets than children, and people with pets love to read about animals. You can increase readership among this group by carrying the weekly veterinary advice column Ask the Vet’s Pets.
The column also provides a focus for companies that advertise to pet owners. Nearly two-thirds of American households have pets, and these families spend $48 billion each year on pet supplies and veterinary services.
Ask the Vet’s Pets has been published every week since 2002. To review the variety of pet care queries and read typical responses, click the buttons at the left for indexes by
type of animal.
Each Ask the Vet’s Pets column is 400 to 450 words and features advice from two of the animal authors. The column is delivered electronically in the format you require (WordPerfect, Word, etc.) You receive nonexclusive rights to publish the column in your newspaper or magazine and on your Web site.
Contact us for a fee schedule. Still unsure? Try the column for four weeks free of charge.